Martin Christopher : Relationship marketing : bringing quality, customer service and marketing together

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Martin Christopherin teos yhdistää laadun, asiakaspalvelun ja markkinoinnin ajan innovatiivisimmilla menetelmillä, tarjoten käytännöllisen lähestymistavan asiakassuhteiden johtamiseen.

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AuthorMartin Christopher
CoauthorsAdrian Payne & David Ballantyne
TitleRelationship marketing : bringing quality, customer service and marketing together
SKUP-RELA-4C022D
Keywordsmarkkinointi, asiakassuhde, asiakaspalvelu
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