Martin Lindstrom : Brand sense : build powerful brands through touch, taste, smell, sight, and sound

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Martin Lindstromin Brand sense tutkii, miten brändit voivat vedota kaikkiin viiteen aistiin ja luoda vahvempia mielikuvia kuluttajille.

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AuthorMartin Lindstrom
CoauthorsPhilip Kotler
TitleBrand sense : build powerful brands through touch, taste, smell, sight, and sound
SKUP-BRAN-0E39F5
Keywordspsykologia, kuluttajakäyttäytyminen, markkinointi, mainonta, aistit, mielikuvat, tavaramerkit, merkkitavarat, brändit, Brand name products, Advertising, Senses and sensation, Business names
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