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Categories | |
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Author | Martin Lindstrom |
Coauthors | Philip Kotler |
Title | Brand sense : build powerful brands through touch, taste, smell, sight, and sound |
Keywords | psykologia, kuluttajakäyttäytyminen, markkinointi, mainonta, aistit, mielikuvat, tavaramerkit, merkkitavarat, brändit, Brand name products, Advertising, Senses and sensation, Business names |