Martin Lindstrom : Brand sense : build powerful brands through touch, taste, smell, sight, and sound
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SKU
P-BRAN-0E39F5
| Categories | |
|---|---|
| Author | Martin Lindstrom |
| Coauthors | Philip Kotler |
| Title | Brand sense : build powerful brands through touch, taste, smell, sight, and sound |
| SKU | P-BRAN-0E39F5 |
| Keywords | psykologia, kuluttajakäyttäytyminen, markkinointi, mainonta, aistit, mielikuvat, tavaramerkit, merkkitavarat, brändit, Brand name products, Advertising, Senses and sensation, Business names |