Matthew Cowan : Folklore as Wonder or, Speculative Methods and Artistic Transformations of Folk Customs across Gallery and Museum Practice

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Matthew Cowan’s study examines what happens when European folk customs are reframed within contemporary art and museum contexts. Through speculative artistic practice, it explores the relationships between folklore, the artwork and institutional classification.

Suitable for: For readers interested in artistic research, contemporary art, folklore and museum practice.

Folklore as Wonder considers the material and conceptual shifts that occur when particular European folk customs are recontextualised within a contemporary art framework. Developed as artistic research across four exhibition projects, the enquiry formulates the concept of folklore-as-artwork through speculative practice, defamiliarisation, the carnivalesque, and ritualised humour. Examining insti¬tutional translocation, it generates bi-textual encounters that interrupt museum taxonomies and activate strange wonder. In tracing how folklore operates across artistic and historical contexts, the research offers a critical model for artistically re-engaging with folk traditions.

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AuthorMatthew Cowan
TitleFolklore as Wonder or, Speculative Methods and Artistic Transformations of Folk Customs across Gallery and Museum Practice
SKUP-FOLK-5F588E
KeywordsFolklore, Museums, Contemporary art, Carneval, Artistic research, Interventions
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