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Max Sutherland : Advertising and the mind of the consumer : what works, what does'nt and why

Name: Max Sutherland : Advertising and the mind of the consumer : what works, what does'nt and why
SKU: P-ADVE-F1ADC9
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	Max Sutherland
Title	Advertising and the mind of the consumer : what works, what does'nt and why
SKU	P-ADVE-F1ADC9
Keywords	psykologia, kuluttajat, kuluttajakäyttäytyminen, mainonta, mielikuvat, psykologi, föreställningar (uppfattningar), konsumentbeteende, konsumenter, reklam (marknadsföring)

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