Michael E. McGrath : Product strategy for high-technology companies : how to achieve growth, competitive advantage and increased profits

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Michael E. McGrathin teos tarjoaa kattavan katsauksen siihen, kuinka korkean teknologian yritykset voivat kehittää tuotestrategioitaan kasvun, kilpailuedun ja kannattavuuden saavuttamiseksi.

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AuthorMichael E. McGrath
TitleProduct strategy for high-technology companies : how to achieve growth, competitive advantage and increased profits
SKUP-PROD-D97D6B
Keywordstuotesuunnittelu, New products, High technology, Korkea teknologia, Product design, Uudet tuotteet
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