Michael Regester : Crisis Management - What to Do when the Unthinkable Happens

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Michael Regesterin teos tarjoaa käytännön oppeja yritysjohdolle kriisitilanteiden hallintaan ja niihin varautumiseen. Kirja korostaa nopean, onnistuneen reagoinnin merkitystä ja tehokkaan viestinnän roolia yrityskuvan suojaamisessa ja parantamisessa.

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