Nirmalya Kumar : Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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SKU
P-MARK-278162
Nirmalya Kumarin "Marketing as Strategy" tarjoaa strategisen näkökulman markkinointiin ja avaa markkinoinnin roolia kasvun ja innovaatioiden moottorina yritysjohdon agendalla.
| Categories | |
|---|---|
| Author | Nirmalya Kumar |
| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation |
| SKU | P-MARK-278162 |
| Keywords | markkinointi, päätöksenteko, suunnittelu, strateginen suunnittelu, strategiat, Marketing, Strategic planning |