Nirmalya Kumar : Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
As low as €29.00
In stock
Only %1 left
SKU
P-MARK-278162
| Categories | |
|---|---|
| Author | Nirmalya Kumar |
| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation |
| SKU | P-MARK-278162 |
| Keywords | markkinointi, päätöksenteko, suunnittelu, strateginen suunnittelu, strategiat, Marketing, Strategic planning |