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Patrick de Pelsmacker : Foundations of marketing communications : a European perspective

Name: Patrick de Pelsmacker : Foundations of marketing communications : a European perspective
SKU: P-FOUN-3FF882
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Tutustu markkinointiviestinnän perusteisiin ja keskeisiin tekniikoihin eurooppalaisesta näkökulmasta alan asiantuntijoiden johdolla.

Suitable for: Sopii erityisesti markkinoinnin ja viestinnän opiskelijoille sekä ammattilaisille.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Patrick de Pelsmacker
Title	Foundations of marketing communications : a European perspective
SKU	P-FOUN-3FF882
Keywords	markkinointi, mainonta, Marketing, Advertising