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Patrick de Pelsmacker : Marketing communications : a European perspective

Name: Patrick de Pelsmacker : Marketing communications : a European perspective
SKU: P-MARK-8B56F0
Price: 10 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Patrick de Pelsmacker
Coauthors	Maggie Geuens & Joeri Van den Bergh
Title	Marketing communications : a European perspective
Keywords	markkinointi, mainonta, viestintä, yritysviestintä, communication, Marketing, Advertising, business communication

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