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| Categories | |
|---|---|
| Author | Paul Farris |
| Coauthors | David J. Reibstein & Neil T. Bendle ym. |
| Title | Marketing metrics : the definitive guide to measuring marketing performance |
| Location | Paikallisvarasto Shipped the next business day |
| Publisher | FT Press |
| Publication year | 2010 |
| Edition | 2 |
| Binding | Hardcover with dust jacket (hardcover) |
| Page count | 414 |
| Language | English |
| ISBN | 9780137058297 |
| Product condition | Good (K3) check dust jacket condition below |
| Dust jacket condition | Minor wear |
| Other remarks | little bending edges, slight abrasion covers, slight skewing on spine, non-authorial inscription |
| Height (mm) | 238 |
| Depth (mm) | 187 |
| Width (mm) | 32 |
| Weight (g) | 858 |
| Tax Class | Marginaaliverotus |
| Keywords | markkinointi, markkinointitutkimus, matemaattiset mallit, Marketing, Markets, Marketing research |