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Paul Wiefels : The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado

Name: Paul Wiefels : The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado
SKU: P-THE--BFDBA9
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Paul Wiefels tarjoaa kattavan käytännön oppaan huipputeknologian markkinointistrategioihin, jotka muuttivat Silicon Valleyn toimintatavat.

Suitable for: markkinoinnin ja teknologian ammattilaisille sekä yrittäjille

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Yrittäjyys Economics, Business administration, Media, Communications > Business management, Supervision, Personnel management
Author	Paul Wiefels
Coauthors	Geoffrey A. Moore
Title	The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado
Original title	The chasm companion.
SKU	P-THE--BFDBA9
Keywords	markkinointi, myynti, teknologia, innovaatiot, huipputekniikka, strategiat