Pekka Aula & Jouni Heinonen : Maineen uusi aalto
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P-M2-M-E525A6
Maineen uusi aalto updates the concept of corporate reputation for the social media era, emphasizing its business impact. Drawing from current research, the book presents practical solutions for systematic reputation management in today's organizations.
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| Categories | |
|---|---|
| Author | Pekka Aula & Jouni Heinonen |
| Coauthors | Jouni Heinonen |
| Title | Maineen uusi aalto |
| SKU | P-M2-M-E525A6 |