Peter Zec & Burkhard Jacob : Design Value : A Strategy for Business Success

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Design Value sheds light on a long-underestimated aspect of design, namely ist contribution to raising the value and the profile of a business. This is because quite aparet from design that is purely decorative, sophisticated design can make a valuable contribution within the economy and in the management of a company.

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AuthorPeter Zec & Burkhard Jacob
TitleDesign Value : A Strategy for Business Success
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