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Philip Kotler & Francoise Simon : Building Global Biobrands - Taking Biotechnology to Market

Name: Philip Kotler & Francoise Simon : Building Global Biobrands - Taking Biotechnology to Market
SKU: P-BUIL-6B6F1A
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Building Global Biobrands esittelee näkemyksiä bioteknologiatuotteiden ja innovatiivisten lääkkeiden markkinoinnista sekä biobrändien luomisesta kansainvälisillä markkinoilla.

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Categories	Nonfiction > Biology, Wild animals & plants Nonfiction > Economics, Business administration, Media, Communications Biology, Wild animals & plants > Biology (scientific) Economics, Business administration, Media, Communications > Other business administration
Author	Philip Kotler & Francoise Simon
Title	Building Global Biobrands - Taking Biotechnology to Market
SKU	P-BUIL-6B6F1A