Philip Kotler : Principles of marketing : swedish edition

Name: Philip Kotler : Principles of marketing : swedish edition
SKU: P-PRIN-07A801
Price: 25 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Philip Kotler
Coauthors	Gary Armstrong & Anders Parment
Title	Principles of marketing : swedish edition
Location	Paikallisvarasto Shipped the next business day
Publisher	Prentice Hall
Publication year	2011
Edition	1
Binding	Paperback (softcover)
Page count	493
Language	English
ISBN	9780273735960
Product condition	Satisfactory + (K2+)
Other remarks	little fray edges and corners, little abrasion covers, skewing on spine
Height (mm)	273
Depth (mm)	212
Width (mm)	21
Weight (g)	1074
Tax Class	Marginaaliverotus
Keywords	kuluttajakäyttäytyminen, markkinointi, asiakaslähtöisyys, yritysstrategiat, markkinointiviestintä, hinnoittelu, brändit, Marketing, marknadsföring, marknadskommunikation, företagsstrategier, prissättning, konsumentbeteende, Brands, kundorientering