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Philip Kotler : Principles of marketing
See all options More Information | Categories | - Nonfiction > Economics, Business administration, Media, Communications
- Economics, Business administration, Media, Communications > Other business administration
- Economics, Business administration, Media, Communications > Marketing, Advertising
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| Author | Philip Kotler |
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| Coauthors | Gary Armstrong |
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| Title | Principles of marketing |
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| Keywords | kuluttajakäyttäytyminen, verkkokauppa, markkinointi, asiakkaat, myynninedistäminen, hinnoittelu, suoramarkkinointi, tuotteet, Marketing, Customers, Electronic commerce, sales promotion |
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