Philip Kotler & Somkid Jatusripitak et al. : The marketing of nations - a strategic approach to building national wealth

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Philip Kotlerin, Somkid Jatusripitakin ja Suvit Maesinceen teos tarjoaa strategisen näkökulman kansallisvarallisuuden rakentamiseen hyödyntäen esimerkkejä Japanista, Kiinasta, Latinalaisesta Amerikasta ja Itä-Euroopasta.

Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.

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AuthorPhilip Kotler & Somkid Jatusripitak ym.
TitleThe marketing of nations - a strategic approach to building national wealth
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