Philip Kotler & Somkid Jatusripitak et al. : The marketing of nations - a strategic approach to building national wealth
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P-THE--EB4597

Philip Kotlerin, Somkid Jatusripitakin ja Suvit Maesinceen teos tarjoaa strategisen näkökulman kansallisvarallisuuden rakentamiseen hyödyntäen esimerkkejä Japanista, Kiinasta, Latinalaisesta Amerikasta ja Itä-Euroopasta.
Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.
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| Categories | |
|---|---|
| Author | Philip Kotler & Somkid Jatusripitak ym. |
| Title | The marketing of nations - a strategic approach to building national wealth |
| SKU | P-THE--EB4597 |
