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Philip Kotler : The new competition : What theory Z didn't tell you about marketing

Name: Philip Kotler : The new competition : What theory Z didn't tell you about marketing
SKU: P-THE--AFD0FD
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Philip Kotler
Coauthors	Liam Fahey & Somkid Jatusripitak
Title	The new competition : What theory Z didn't tell you about marketing

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