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Regis McKenna : Relationship marketing : successful strategies for the age of the customer

Name: Regis McKenna : Relationship marketing : successful strategies for the age of the customer
SKU: P-RELA-5F642F
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Regis McKenna tunnetaan markkinoinnin huippuasiantuntijana, jonka oivallukset ovat vaikuttaneet merkittävästi yritysmaailman ja teknologiateollisuuden markkinointistrategioihin.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Regis McKenna
Title	Relationship marketing : successful strategies for the age of the customer
SKU	P-RELA-5F642F
Keywords	markkinointi, asiakkaat, asiakaspalvelu, marknadsföring, kunder, kundservice