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Rik Riezebos : Brand management : a theoretical and practical approach

Name: Rik Riezebos : Brand management : a theoretical and practical approach
SKU: P-BRAN-9C3727
Price: 8.5 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Rik Riezebos
Coauthors	Bast Kist & Gert Kootstra
Title	Brand management : a theoretical and practical approach
SKU	P-BRAN-9C3727
Keywords	markkinointi, tavaramerkit, brändit, Brand name products, Product management

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