Robert Shaw : Marketing payback : is your marketing profitable?
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SKU
P-MARK-E055CB
| Categories | |
|---|---|
| Author | Robert Shaw |
| Coauthors | David Merrick |
| Title | Marketing payback : is your marketing profitable? |
| SKU | P-MARK-E055CB |
| Keywords | markkinointi, kustannuslaskenta, kannattavuus, marknadsföring, lönsamhet, kostnadsberäkning, taloudellinen arviointi, ekonomisk värdering |