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Robert Shaw : Marketing payback : is your marketing profitable?

Name: Robert Shaw : Marketing payback : is your marketing profitable?
SKU: P-MARK-E055CB
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Marketing payback : is your marketing profitable? pureutuu siihen, kuinka markkinoinnin tuottoa ja kannattavuutta voidaan mitata sekä arvioida taloudellisesti liiketoiminnassa.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Robert Shaw
Coauthors	David Merrick
Title	Marketing payback : is your marketing profitable?
SKU	P-MARK-E055CB
Keywords	markkinointi, kustannuslaskenta, kannattavuus, marknadsföring, lönsamhet, kostnadsberäkning, taloudellinen arviointi, ekonomisk värdering