Roland T. Rust : Driving customer equity : how customer lifetime value is reshaping corporate strategy
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P-DRIV-B4917B
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|---|---|
| Author | Roland T. Rust |
| Coauthors | Lemon. Katherine N & Valarie A. Zeithaml |
| Title | Driving customer equity : how customer lifetime value is reshaping corporate strategy |
| Keywords | markkinointi, asiakkaat, palvelut, yritykset, yritysstrategiat, asiakaspalvelu, suhdemarkkinointi, asiakkuus, Marketing, Customers, Relationship marketing, customer relationship management, palveluelinkeinot, CRM |