Roy A. Bauer : The Silverlake project : transformation at IBM

Name: Roy A. Bauer : The Silverlake project : transformation at IBM
SKU: P-THE--2B82C0

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Roy A. Bauer
Coauthors	Jerry Wind & Emilio Collar ym.
Title	The Silverlake project : transformation at IBM
Keywords	markkinointi, yritysstrategiat, suuryritykset