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Stefan Engeseth : Fall of PR and rise of advertising

Name: Stefan Engeseth : Fall of PR and rise of advertising
SKU: P-FALL-B374C6
Price: 9 EUR
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Stefan Engesethin teos tarkastelee, miten mainonnan ja viestinnän voimasuhteet ovat muuttuneet mediakentän myllerryksessä. Teknologian ja kulutustottumusten muutos on vaatinut mainos- ja PR-toimialoilta radikaalia uudelleenarviointia.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Stefan Engeseth
Title	Fall of PR and rise of advertising
SKU	P-FALL-B374C6
Keywords	Advertising, reklam, PR, Annonsering, Advertising, Classified

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