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Stefan Wengler : Principles of Marketing in the Digital Era - Theories - Tools - Case Studies

Name: Stefan Wengler : Principles of Marketing in the Digital Era - Theories - Tools - Case Studies
SKU: P-PRIN-444A14
Price: 9 EUR
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Stefan Wenglerin teos käsittelee markkinoinnin periaatteita digitaalisella aikakaudella, painottaen asiakaslähtöisyyttä ja kilpailukyvyn vahvistamista nopeasti muuttuvassa liiketoimintaympäristössä.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Stefan Wengler
Title	Principles of Marketing in the Digital Era - Theories - Tools - Case Studies
SKU	P-PRIN-444A14

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