Thomas Gilovich & Gary Belsky : Why Smart People Make Big Money Mistakes - and how to Correct Them : Lessons from the New Science of Behavioral Economics

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Thomas Gilovichin ja Gary Belskyn teos pureutuu siihen, miksi järkevätkin ihmiset tekevät suuria taloudellisia virheitä ja miten ne voidaan välttää käyttäytymistaloustieteen avulla.

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AuthorThomas Gilovich & Gary Belsky
TitleWhy Smart People Make Big Money Mistakes - and how to Correct Them : Lessons from the New Science of Behavioral Economics
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