Thomas H. Davenport & John C. Beck : The Attention Economy : Understanding the New Currency of Business
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P-THE--EFC848
In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.
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| Author | Thomas H. Davenport & John C. Beck |
| Title | The Attention Economy : Understanding the New Currency of Business |