Titans of branding
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SKU
P-TITA-BE5629
Titans of branding kokoaa johtavien brändiasiantuntijoiden näkemyksiä brändinhallinnan merkityksestä ja asiakaskokemuksen rakentamisesta nykyaikaisessa liiketoiminnassa.
"You have to have the brand management that is global and not the brand which is global."
Prof. D. Aaker
"The question is not whether customer will have an experience or not, the question is whether they will have a good one or not."
Prof. L. Berry
"Company image, company trust and other such branding elements are mediated through customer value."
Prof. Rod Brodie
"Added value forms the centre of all customer relationships and the key is to emphasize on this and continuously add value to the offered proposition."
Prof. Leslie D. Chennatony
"We start with the consumer behavior, how a consumer thinks, how he feels and acts and further on this we build a strategy to enter or capture a market and come up with a plan accordingly."
Prof. Kevin L. Keller
"The relevance is to add the customer voice to the process."
Prof. Bernd Schmitt
"It is the management of promises that creates the trust."
Prof. Don Schultz
"There are three elements of customer experience: People, Environment & Processes."
Prof. Jag Sheth
"You cannot create a good brand if you don't have a good value proposition and you certainly cannot create it quickly."
Prof. Rajendra Srivastava
"A good customer experience provides a strong association with the brand and the day-to-day brand promise must include this aspect."
Mr. Matti Alahuhta, CEO – KONE
"What is a brand? A brand is a story of success."
Dr. Kirsti Lindberg-Repo
Prof. D. Aaker
"The question is not whether customer will have an experience or not, the question is whether they will have a good one or not."
Prof. L. Berry
"Company image, company trust and other such branding elements are mediated through customer value."
Prof. Rod Brodie
"Added value forms the centre of all customer relationships and the key is to emphasize on this and continuously add value to the offered proposition."
Prof. Leslie D. Chennatony
"We start with the consumer behavior, how a consumer thinks, how he feels and acts and further on this we build a strategy to enter or capture a market and come up with a plan accordingly."
Prof. Kevin L. Keller
"The relevance is to add the customer voice to the process."
Prof. Bernd Schmitt
"It is the management of promises that creates the trust."
Prof. Don Schultz
"There are three elements of customer experience: People, Environment & Processes."
Prof. Jag Sheth
"You cannot create a good brand if you don't have a good value proposition and you certainly cannot create it quickly."
Prof. Rajendra Srivastava
"A good customer experience provides a strong association with the brand and the day-to-day brand promise must include this aspect."
Mr. Matti Alahuhta, CEO – KONE
"What is a brand? A brand is a story of success."
Dr. Kirsti Lindberg-Repo
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| Coauthors | Kirsti Lindberg-Repo & Esha Mehra ym. |
| Title | Titans of branding |
| SKU | P-TITA-BE5629 |