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Torsten H. Nilson : Competitive branding : winning in the market place with value-added brands

Name: Torsten H. Nilson : Competitive branding : winning in the market place with value-added brands
SKU: P-COMP-056275
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Torsten H. Nilsonin teos Competitive branding tarjoaa käytännöllisiä ja perusteltuja neuvoja brändien rakentamiseen kilpailuhenkisillä markkinoilla sekä ideoita brändin arvon kasvattamiseen ja vahvistamiseen.

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Torsten H. Nilson
Title	Competitive branding : winning in the market place with value-added brands
SKU	P-COMP-056275
Keywords	markkinointi, brandit, merkkitavarat, Marketing, Brands, Trademarks, Branded goods, Tavaramerkki