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Tuulikki Markkula : The analytics journey : from data to information to knowledge-based management

Name: Tuulikki Markkula : The analytics journey : from data to information to knowledge-based management
SKU: P-THE--47BD50
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other business administration
Author	Tuulikki Markkula
Title	The analytics journey : from data to information to knowledge-based management
Original title	Analytiikkamatka.
SKU	P-THE--47BD50
Keywords	markkinointi, tieto, tiedonhallinta, analyysi, tietämyksenhallinta, digitalisaatio, läpinäkyvyys, kunskap, informationshantering, marknadsföring, analys, kunskapshantering, digitalisering (process), data, tietoarkistot, dataarkiv, transparens