Tuulikki Markkula : The analytics journey : from data to information to knowledge-based management
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| Author | Tuulikki Markkula |
| Title | The analytics journey : from data to information to knowledge-based management |
| Original title | Analytiikkamatka. |
| Keywords | markkinointi, tieto, tiedonhallinta, analyysi, tietämyksenhallinta, digitalisaatio, läpinäkyvyys, kunskap, informationshantering, marknadsföring, analys, kunskapshantering, digitalisering (process), data, tietoarkistot, dataarkiv, transparens |