Valarie A. Zeithaml : Delivering quality service : balancing customer perceptions and expectations
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Author | Valarie A. Zeithaml |
Coauthors | A. Parasuraman & Leonard L. Berry |
Title | Delivering quality service : balancing customer perceptions and expectations |
Keywords | markkinointi, asiakkaat, palvelut, asiakastyytyväisyys, laatu, asiakaspalvelu |