Valarie A. Zeithaml : Delivering quality service : balancing customer perceptions and expectations

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AuthorValarie A. Zeithaml
CoauthorsA. Parasuraman & Leonard L. Berry
TitleDelivering quality service : balancing customer perceptions and expectations
Keywordsmarkkinointi, asiakkaat, palvelut, asiakastyytyväisyys, laatu, asiakaspalvelu
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