Vaikuttamista ja valintoja

Vaikuttamista ja valintoja : monitieteisiä näkökulmia mainontaan ja kulutukseen explores the diverse facets of Finnish advertising history and consumption. The book offers fresh insights into topics such as persuasion in advertising, consumer behavior, and marketing communications.

Suitable for: Suitable especially for students of consumer economics, marketing, consumption sociology, and social history, as well as those interested in advertising and consumption.