Vaikuttamista ja valintoja
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SKU
P-VAIK-1BF302
Vaikuttamista ja valintoja offers a multidisciplinary overview of key debates in advertising and consumer research, with a special focus on Finnish advertising history. The book analyzes topics such as persuasion in advertising, consumer audiences, and the gendered aspects of advertising.
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| Coauthors | Visa Heinonen & Jukka Kortti |
| Co-authors | Edited by: Visa Heinonen and Jukka Kortti |
| Title | Vaikuttamista ja valintoja |
| SKU | P-VAIK-1BF302 |