Hannu Hannila & Niko Salonen & Markku Vierimaa : The Journey to PRODUCT WELLBEING

The Journey to Product Wellbeing
Turn Your Business into a Market-Driven Value Monster

The Journey to Product Wellbeing offers a fresh, practical perspective on how organizations can build stronger product capabilities in the face of growing complexity. Drawing on decades of real-world experience, the authors present a holistic framework that connects People, Process, Data, and Technology to drive lasting improvements in productivity, profitability, scalability, and quality.

This is not a book of theory. It provides readers with hands-on tools, case examples, and a clear maturity model to help transform fragmented systems into coherent, value-driven ecosystems. Whether in product management, operations, IT, or leadership, you will find guidance supporting every stage of the product journey.

The final section, Hot Potatoes, shares hard-earned lessons from real organizations, illustrating how overlooked issues can escalate into major problems and how exemplary leadership can transform them into measurable gains.

Perfect for anyone serious about leading change and creating products that thrive.

Hannu Hannila is a Doctor of Science (Tech) with over 25 years of experience in the ICT, High Tech, and Heavy Industry sectors. Since 2007, he has focused on Product Lifecycle Management (PLM), recognizing the critical need to integrate data from sales, engineering, manufacturing, and after-sales operations. His doctoral research introduced a model for aligning product management with strategic business objectives. The model has been utilized to enhance cost efficiency and profitability by optimizing product portfolios. His core belief is apparent: every product variant must create business value; otherwise, it only adds complexity across the value chain.

Niko Salonen is recognized for his expertise in productization and productivity. His work translates into actionable solutions for product management and ICT practitioners. His knowledge distills from over 25 years of experience in world-famous high-tech and heavy-industry companies. He has pioneered methods and technical solutions for modular and configurable product architectures, resulting in data-driven solutions that deliver measurable productivity gains and unlock scalable growth.

Markku Vierimaa is a seasoned Automation and Software Engineer with nearly 30 years of ICT experience in roles ranging from developer to project manager and process owner. He has successfully led the rollout of a central PLM system across multiple factories, achieving strong outcomes and ensuring a smooth transition to long-term support. With a solid engineering background, Markku blends deep knowledge of systems, processes, and tools with a human-centered leadership style. His strength lies in aligning People, Process, Data, and Technology to drive meaningful, sustainable change.